New feature: Keyword Search in Brandtracker
We're excited to introduce Keyword Search for Brandtracker. A powerful new capability that lets you instantly filter any tracked brand's ads by specific keywords or phrases.
What's New? Finding relevant ads within a brand's catalog just got exponentially faster. Instead of manually scrolling through hundreds of ads, simply type a keyword and instantly surface every ad that mentions it.
How it works:
- Navigate to any brand in your Brandtracker
- Use the new search bar to enter keywords (e.g., "Black Friday", "free shipping", "limited time")
- View all ads containing those terms in seconds
Why This Matters This feature unlocks several powerful use cases for competitive intelligence:
- Track product-specific campaigns : search for a product name to see all creative variations and messaging angles being tested
- Monitor promotional strategies : identify how competitors structure their sales, discounts, and seasonal campaigns
- Analyze messaging patterns : discover which angles and value propositions brands emphasize most frequently
- Seasonal preparation : see exactly how competitors are positioning their Black Friday, holiday, or seasonal campaigns before launch
- Competitive benchmarking : compare how different brands message similar products or promotions
Real-World Example Searching "Black Friday" in a competitor's Brandtracker reveals their entire promotional playbook: every creative test, every offer variation, and every messaging angle they're exploring for the campaign season.
Get Started Keyword Search is now live in all Brandtracker dashboards. Simply select any tracked brand and look for the search bar at the top of the ads section.
Start uncovering deeper competitive insights today!